Introduction
Overview
LaunchOnInsta is a launchpad for Instagram pages on Solana. Anyone can launch a coin for a page. Creator fees from trading go to that page, and the verified owner claims them.
Key concepts
| Term | Meaning |
|---|---|
| Coin | A pump.fun token tied to one Instagram handle. One coin per handle. |
| Launcher | The wallet that creates the coin and pays network costs. |
| Page owner | The person who controls the Instagram account. The only party who can claim. |
| Creator fees | The share of each pump.fun trade paid to the coin's creator address. |
| Keeper | Our service wallet. It is set as the coin creator, collects creator fees and pays out claims. |
| Bonding curve | pump.fun's pricing curve. At 100% the coin graduates to PumpSwap. |
Guides
Launch a coin
- Connect a Solana wallet.
- Enter the Instagram handle, coin name and ticker, and upload an image.
- Review and sign the transaction. You pay the pump.fun creation cost and network fees.
- The coin is live at
/@handleand on pump.fun.
Claim fees
- Open your coin page and select Claim.
- Log in with the Instagram account that matches the handle.
- Connect the wallet that should receive funds.
- Confirm. The pending balance is sent in SOL.
Claims are free. Fees keep accruing after a claim, and you can claim again at any time. A Business or Creator account is required.
Protocol
Lifecycle
- LauncherSubmits handle, name, ticker and image.
- BackendBuilds a pump.fun create transaction with the keeper as creator.
- LauncherSigns and pays. The coin trades on the bonding curve.
- KeeperEvery minute, indexes trades and credits each handle with its creator fees. Every 15 minutes, sweeps the creator vaults into the keeper wallet.
- pump.funAt 100% of the curve, liquidity migrates to PumpSwap. Creator fees continue.
- OwnerVerifies with Instagram and receives the pending balance.
Fees
| Fee | Paid by | Goes to |
|---|---|---|
| Coin creation and network fees | Launcher | pump.fun and Solana |
| Trading fees | Traders | pump.fun, as set by pump.fun |
| Creator fees | Part of trading fees | Page owner, less the platform share |
| Platform share | Part of creator fees | LaunchOnInsta |
| Claim transaction | LaunchOnInsta | Solana |
Balances under 0.02 SOL are not collected until they grow, which avoids spending more on transaction fees than is collected.
Verification
Ownership is verified with Business Login for Instagram using the instagram_business_basic scope. We read the account ID and username only.
- A claim succeeds when the username matches the coin's handle, ignoring case.
- After the first claim, the balance is bound to the Instagram account ID. A rename or handle transfer cannot redirect fees.
- Personal accounts cannot complete the login. Switching to Business or Creator is free in Instagram settings.
Custody
Version 1 is custodial. Creator fees are held by the keeper wallet until claimed. The hot balance is kept small and reconciled against the ledger.
A claims escrow program is planned. It will release funds only against a signed approval for a verified owner.
Reference
Addresses
| Contract | Address |
|---|---|
| pump.fun program | 6EF8rrecthR5Dkzon8Nwu78hRvfCKubJ14M5uBEwF6P |
| PumpSwap program | pAMMBay6oceH9fJKBRHGP5D4bD4sWpmSwMn52FMfXEA |
| Keeper wallet | Published at launch |
Always verify a coin's mint on its LaunchOnInsta page before trading.
API
Public, read only endpoints. JSON responses.
| Endpoint | Returns |
|---|---|
GET /api/stats | Totals and launches per day for the last 14 days |
GET /api/coins | Coins with price, market cap, volume and fee totals. Supports sort, filter, q, limit, offset |
GET /api/coins/:handle | One coin |
GET /api/coins/:handle/candles?tf=5m | OHLCV candles. tf is 1m, 5m, 1h or 1d |
GET /api/coins/:handle/trades | Recent trades. Supports limit, since, before |
GET /api/coins/sunset.studio
{
"handle": "sunset.studio",
"mint": "…pump",
"ticker": "SUNSET",
"priceSol": 0.000000233,
"mcapUsd": 41820,
"curve": 62,
"feesPendingSol": 1.284,
"claimed": false
}
More
Risks
- Market risk. Meme coins are highly volatile and can go to zero.
- Custody risk. Unclaimed fees are held in a hot wallet until the escrow program ships.
- Impersonation. Coins can be launched for any public page without the owner's involvement. A coin does not imply endorsement by the page.
- Third parties. pump.fun, Solana and Instagram can change rules, fees or access at any time.
LaunchOnInsta is not affiliated with Meta, Instagram or pump.fun.
FAQ
Does the launcher earn fees?
No. Creator fees belong to the page owner.
What if nobody claims?
Fees stay credited to the handle until the owner verifies.
Can a coin be removed?
The verified owner can request a takedown. We hide the coin on our site. The token itself stays on Solana.
Do fees continue after graduation?
Yes. Creator fees continue on PumpSwap.